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It’s a Multi-Screen World
Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices...
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Get Off the Sidelines: 4 Keys to Leveraging Mobile
Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from...
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UX in Travel: Q&A with Usabilla’s Sabina Idler
Considering that 59% of people rank ease of use as the most influential factor in whether they make a purchase on a travel website, travel and hospitality firms have a great opportunity to boost sales...
View ArticleOptimizing the Mobile Search Experience (with Video Interview)
A search for “mobile search optimization” returns more than 65 million results in Google (at least in the data center through which my query was routed). It might as well be just 65, though, as I...
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Polls Take a Toll: Fight Election Dip This November
The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking. But not so fast. In reality, election dip is anything but delicious. Every year, online shoppers...
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Smartphones Invade Travel: Are You Prepared?
As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action. That’s the latest from eMarketer’s “Digital Insights for the Travel...
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SoLoMo: What’s Behind the Hype?
The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers. In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the...
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Cart Tricks: Perfecting Payment Options to Reduce Dusty Carts
In some cases, reducing abandoned shopping cart syndrome can come down to the last step of the experience: Paying for the products in the basket, collecting the coin, cha-ching! It’s not that visitors...
View ArticleTravel Marketers Must Pivot or Be Left Behind
The annual PhoCusWright Conference this week centered on one word: Pivot. As Gene Quinn, CEO and co-founder of Tnooz, emphasizes below in the latest installment of our interview, consumers are now in...
View ArticleIs Cyber Monday Becoming Tablet Monday?
Anyone who follows ecommerce shopping trends was bombarded this week with facts and figures around some of the most popular days for consumers to shop online, including the king of them all: Cyber...
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Consumers Shopping on Traditional Computers Hit All-Time Low… or Did It?
With the flurry of stories and blog posts about how shoppers used different devices to shop during this year’s Cyber Season, it’s not easy to make heads or tails about the ecommerce trends emerging. In...
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Look Into Tnooz’s Crystal Ball for 2013 Travel Trends
To kick off the New Year, Tnooz has just released its 2013 predictions for the travel sector, and the experts who weighed in had some incredible insight on what’s coming for the travel and hospitality...
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Econsultancy’s Crystal Ball Reveals 2013 Digital Trends
Just before the holidays, Tnooz gifted its readers with a roundup of predictions for 2013 from the top players in the travel and hospitality industry. Last week, more predictions arrived as...
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More Omnichannel, Merchandising, and Jellybeans at NRF
Yesterday, the National Retail Federation’s Big Show kicked off with a keynote session called “The Great Convergence,” which focused on the ways advances in technology have changed consumer behavior....
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React With Relevance
The truth is inescapable: In the next two or three years, the majority of brand- consumer interactions will take place on a smartphone or tablet (for insight into smartphone use trends, check out...
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CRO Megatrends in 2013
The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends...
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4 Ways Big Data Fuels a Customer-Centric Approach to Marketing
Data has always played a role in how marketers reach their customers. So what is the challenge marketers face now that they have even more data to guide their efforts? If you just said technology,...
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Multi-Screen Tracking: The Case for A Customer-Centric Approach
Last week, I bought my mom an iPad. No big deal, right? But when we opened the package to try it out, I realized we couldn’t turn the iPad on until I signed my mom up for an AppleID. That got me...
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Integrated Customer Experience Q&A: Fluid Shares its Insights
We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her...
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Integrated Customer Experience Q&A: Tim Ash Talks About the Paradigm Shift
We caught up with Tim Ash, CEO of SiteTuners and a contributor to the Monetate blog, to get his input on integrating the customer experience—and staring down the latest paradigm shift in marketing. Tim...
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Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics
We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner,...
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Integrated Customer Experience Q&A: TrueAction Talks Continuity and Data
We caught up with Jenn Wolf, Sr. Program Manager, A/B Testing, at TrueAction, a full service ecommerce and digital marketing agency and Monetate partner, to get the scoop on the integrated customer...
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Move from Website-Centric to Customer-Centric Now
I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One blind...
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Live From #AgilitySummit: Forrester’s Ron Rogowski
When Ron Rogowski, Vice President, Principal Analyst at Forrester Research, took the stage today at Agility Summit 2013, his message was simple: “We’ve entered an age where the customer is so...
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Asking the Right Questions About Mobile
By now, marketers should have stopped asking whether mobile “will” have an impact on their business. The answer is obvious: Mobile IS a big deal. And if you want to move forward with mobile, you should...
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Smartphones vs. Tablets: Forrester Reveals the Differences
Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa. The first place to find proof that all devices...
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Move Faster on Tablet… Even Faster!
While I’m still hearing a lot about mobile commerce, or m-commerce, more and more people are asking me about tablet commerce, or t-commerce, strategies—and now I know why. When I arrived at Monetate...
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ModCloth Proves Online Personalization Helps Companies Grow
By focusing on the specific needs of individual customers, companies are able to effectively offer more personalized experiences, which Emarketer reports leads to higher levels of customer engagement....
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Avoid the Top 10 Ecommerce Mistakes for the Holiday Season
For many retailers, $2 to $4 out of every $10 earned annually come from the holidays. And while November and December get all the attention dollars-wise, the work doesn’t really begin in those months....
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True or False? Responsive Web Design is the Great Big Solve.
Tech pundits have proclaimed that responsive web design (RWD) will be the great solve to the conundrum of what to do with the ever-increasing numbers of screen sizes. And the RWD buzz is only getting...
View ArticleDon’t Forget About Opens and Clicks, but Email Marketing is Now All About...
When you stop and consider that the first commercial email was sent 30 years ago, it’s easy to consider email a digital marketing dinosaur. Long used for both acquisition and retention, marketers must...
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How Data and Technology Impact the Travel Buyer’s Journey
Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information, said Nathan Richter at The PhoCusWright...
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Consumers Take Advantage of Pre-Black Friday Shopping Online
The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last...
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Update: Consumers Find More Time to Shop Online on Thanksgivukkah
The following is an update from a post earlier today. Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first...
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More Black Friday Shoppers Head Online
As retailers opened their doors earlier this year in advance of what traditionally is the biggest in-store shopping day of the holiday season, Black Friday turned out to be extremely successful for...
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$2.4 Trillion Is Up For Grabs. Who Wants In?
At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global...
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Using Holiday 2013’s Lessons to Prepare for a Better Holiday 2014
There has been a lot of talk in 2013 holiday shopping retrospectives about the anomalies surrounding the season: namely, the compressed holiday schedule, the weather on the East Coast, and the fact...
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Breaking Down the Super Bowl’s Multi-Channel Champions
When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets. Brands—both those with commercials during the big game and those without—were...
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How to Optimize Your Mobile Travel Site for Bookings
It was one of those days: I had to book a flight to Florida, but work got so busy I didn’t find a spare ten minutes to do it. When I rushed into a restaurant that night to meet my husband for dinner,...
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The State of Mobile Commerce in 2014
Mobile commerce in the United States is expected to grow nearly 50% in the next four years, but most companies still are allocating modest budgets to that channel, according to data shared today with...
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Frank Underwood’s Lessons for Digital Marketers
You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the...
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Why iOS 8 Can Mean Big Bucks For Online Retailers
It’s no news that consumers like to browse on their smartphones. But they like shopping around a lot more than they actually make purchases. Why? Because checkout and payment experiences on mobile are...
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The Multi-Device UX Design Solution: Why Tablet Is “Just Right”
Website design and fairy tales; they’re not all that different. And if we took a few minutes to do a multi-screen review of most websites out there, you’d probably stop rolling your eyes and agree with...
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Have Smartphone Developers Cracked the Code on Mobile Commerce?
I have a confession to make: I hate to shop. Don’t get me wrong; I love new stuff as much as the next gal, but the actual act of shopping irks me. Call me crazy, but navigating through traffic and...
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Three Ideas to Kickstart Your Omnichannel Marketing
For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space....
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Apple Pay’s Ecommerce Impact: Typing in Your Credit Card Number is So Yesterday
Earlier this week, tucked into all the hype at Apple’s latest Keynote, was this fact: it’s about to get a lot easier for your customers to finish an online shopping session while on their phone. And...
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10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns
Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as...
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The 5 Ws of Mobile Commerce Optimization
Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web. No one, though, has captured it as well as Code and Theory’s Dan...
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9 of the Most Interesting Holiday Shopping Data Points From NRF
Today is October 16, which means, if you’re paying attention, more than 40 percent of consumers have begun their holiday shopping. That might mean it’s too late to put a full-on strategy into place to...
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Three Tips for Creating Utility and Value in Your Mobile Commerce Strategy
A couple years ago, I stumbled upon what I considered a pretty solid life hack: when searching for a business’s phone number on my iPhone, it was far, far easier to use Google Maps than Google’s search...
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